A Million-Dollar Marketing Juggernaut Pushes 3D Mammograms

When Dr. Worta McCaskill-Stevens made an appointment for a mammogram last year, she expected a simple breast cancer screening ― not a heavy-handed sales pitch. A receptionist asked if she wanted a free upgrade to a “3D mammogram,” or tomosynthesis. “She said there’s a new approach and it’s much better, and it finds all cancer,” said McCaskill-Stevens, who declined the offer. Do you have questions about 3D mammograms? Join reporter @LizSzabo for a live Twitter chat from 1 p.m. to 2 p.m. ET on Friday, Oct. 25. Use hashtag #3Dchat. A short time later, a technician asked again: Was the patient sure she didn’t want 3D? Upselling customers on high-tech breast cancer screenings is just one way the 3D mammography

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